New Look for News Channel 8
If you were watching the Academy Awards on News Channel 8, you probably saw a revealing new promo announcing a logo change "Coming Soon". Yes, after 14 years, the News Channel 8 logo will exit stage left around the end of April. So why the change? Did the News Channel 8 logo do something wrong? Not at all. The News Channel 8 logo has served us well, but just as the world has changed significantly over the last decade, so too has the way people consume their news.
No longer is local news only watched on tv. Digital products including mobile and online now often serve as either the primary or complementary choice for accessing news and information. In fact, a survey released March 1st by the Pew Research Center uncovered these two fascinating facts: 1) The internet has surpassed newspapers and radio in popularity as a news platform on a typical day and now ranks just behind TV, 2) 33% of cell phone owners now access news on their cell phones.
If that's the case, then the "Channel" element in the News Channel 8 logo no longer effectively represents everything we stand for. Over the past decade, WTNH has been a leader in bringing you the best local news coverage online at wtnh.com and more recently on the go to your mobile device. We’re now even on Twitter and Facebook, as well on your computer desktop through our new iPulse “widget”.
So, now is the time for a new logo that more clearly identifies our news, showcases the best places you can access our coverage, and represents our commitment to the bold, hard-hitting, "no bull" news coverage that you'll get no matter where you are.
We hope you like it as much as we do.
30 comments
Comment from: jman1339 [Visitor]
I really enjoyed that 'promo' during the Oscars, it's really clever!
Can we expect a set 'update' and switch to HD when News Channel 8 switches over to News 8?
Can we expect a set 'update' and switch to HD when News Channel 8 switches over to News 8?
03/07/10 @ 22:25
Comment from: Mitchell Williams [Visitor] 
As much as I love WTNH ActionNEWS 8. I'm not feeling the change to much. It don't seem to have as much flash & apeal as the current one do. But if it works for you, go for it.
03/07/10 @ 22:31
Comment from: jeff [Visitor]
i like the music, and the delivery method... but i'm not really feeling the love... and, jmho, the new logo/colours/etc, look like something out of the Soviet Block / Cold War days...
03/07/10 @ 22:56
Comment from: jenny [Visitor]
I agree with you the old logo looked more rich looking and attracted attention am very much againt the new one
03/09/10 @ 19:06
Comment from: Just sayin [Visitor]
i like the music, and the delivery method... but i'm not really feeling the love... and, jmho, the new logo/colours/etc, look like something out of the Soviet Block / Cold War days...
Jeff-
I agree with you. It's plain, boring, cold and looks like something an elementary school art class did!
The promo was 1,000 more exciting than the final presentation! There MUST be new management at WTNH to be causing all this confusion and changing anchors around etc. Whenever new people take over in any capacity, they have to "prove" themselves by turning everything upside down. Then, they hang around for a few years and move on to their next victims!
Leave everyone and everything alone! It was fine the way it was!
03/14/10 @ 13:35
Comment from: Marcus Harun [Visitor] · http://marcusharun.com
I loved the new promo. Can't wait for the change, should be awesome.
03/07/10 @ 23:07
Comment from: Judge and Jury [Visitor]
You call THAT a logo??? Who does your graphic design, Matt Scott?!?
03/08/10 @ 00:05
Comment from: Dan [Visitor]
Sorry, I did not watch the Oscars. I feel there is more important things going on in the world than Oscars and actors.
03/08/10 @ 06:49
Comment from: Hosed by the system [Visitor]
If it aint broke...let it the hell alone.......
* laughing *
"" Change is good - I like the new logo... ""
CHANGE is not necessarily "good"....I think we are living in a "change" nightmare NOW... * whistles *
* laughing *
"" Change is good - I like the new logo... ""
CHANGE is not necessarily "good"....I think we are living in a "change" nightmare NOW... * whistles *
03/08/10 @ 07:50
Comment from: Colin [Visitor]
How much did the 6th grader who designed that logo get paid? I'm in the wrong business...my advertising art class in high school would have come up with something far less boring.
03/08/10 @ 09:34
Comment from: Stacy Kountz [Visitor]
It was designed by the same !@%#@ that got rid of Regis and Kelly, it's bad!
03/08/10 @ 12:34
Comment from: St.N/eno Glenna MacDonald [Visitor]
I don`t know what the other logo was,I am more interested in the news and weather than what the props are or whos reporting the news or what their wearing or what their hair style is,or the color of their skin is or what gender they are.I hope it was a bargin for you and didn`t cost you too much with the economy the way it is.
~Peace Glenna~
~Peace Glenna~
03/08/10 @ 13:39
Comment from: Henry [Visitor]
A logo doesn't want me to watch or not watch channel 8. When are your local shows going to be transmitted in real HD?
03/08/10 @ 17:01
Comment from: joe s [Visitor]
Wowee, a new logo. Let's see, it has the station letters, the channel number; shows the website, I guess that's good. The colors are ok. Hmmm, hard to say if it's any better than the old logo. I guess I'll need to get hit over the head with it a million times on the tv, website, facebook page, twitter, newsvans, etc. before I can decide. Hey, do you realize how much it will cost you to make this change? All that money might be better spent on good lighting in the studio (I like the stand-up shots to open the news broadcast, but the lighting isn't doing the anchors any favors.)
03/09/10 @ 00:22
Comment from: David [Visitor]
The presentation during the Oscars was okay. You should have put as much thought into the logo as you did the presentation; very plain and boring.
When you get right down to it any logo doesn't do justice to a network that still doesn't broadcast in true HD. Why don't you spend some money where it will really be noticed; elevate yourself to the modern present day standards of HD broadcasting. Why do you still choose to stay with old and antiquated broadcasting technology?
When you get right down to it any logo doesn't do justice to a network that still doesn't broadcast in true HD. Why don't you spend some money where it will really be noticed; elevate yourself to the modern present day standards of HD broadcasting. Why do you still choose to stay with old and antiquated broadcasting technology?
03/09/10 @ 06:30
Comment from: Jessica [Visitor]
Holy God.
That's quite a strip tease ya got going on....
That's quite a strip tease ya got going on....
03/09/10 @ 09:59
Comment from: Bill Z [Visitor]
Should have kept it blue. Red denotes the devil in many cultures
03/09/10 @ 12:25
Comment from: Baron Josef [Visitor]
Change is good... the new logo is so far ok,...Maybe they should consider, getting rid of Jeff Fox....
03/09/10 @ 13:37
Comment from: Change is Good only IF IT is better [Visitor]
The new logo is dreadful
03/09/10 @ 21:37
Comment from: carol mazzone [Visitor]
Can someone please explain the change in the morning news, with the change of people doing the news...Darien and Sonia, is this going to be all the time. And if so, why did this happen.
03/09/10 @ 14:07
Comment from: NFL Fan [Visitor]
Was channel 8 the first on the scene to announce this?
03/10/10 @ 15:02
Comment from: milford native [Visitor]
Haven't heard the music yet, but the logo? It reminds me of the old Civil Defense test patterns that told you "should a true emergency......"
03/12/10 @ 13:01
Comment from: Sue [Visitor]
New logo ugly and does not reflect the station well at all...whoever paid of this - I hope that it was not a lot of money. Again, work on getting a broadcast right with graphics and video AND then meddle. Current logo is just fine and does a better job - JUST HATE THE RED! Make it blue - would probably look better. It reminds me of what they tell people when they go on TV...wear the red - it's a sign of power and authority...and shows up good on TV - NO!
03/13/10 @ 23:33
Comment from: Just sayin [Visitor]
Can you get a refund?
Refund? Do you think they had to pay for that?
03/14/10 @ 20:41
Comment from: Donna [Visitor]
Ugly. Amateurish. Unnecessary. This is the best you can do? Take a lesson from New Coke--if it ain't broke, don't fix it!
03/15/10 @ 15:04
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