NIT or not for UConn
New Look for News Channel 8
Posted by Paul Spingola, Director, Promotion & New Media on March 7th, 2010 at 10:10:58 pm, 2449 viewsIf you were watching the Academy Awards on News Channel 8, you probably saw a revealing new promo announcing a logo change "Coming Soon". Yes, after 14 years, the News Channel 8 logo will exit stage left around the end of April. So why the change? Did the News Channel 8 logo do something wrong? Not at all. The News Channel 8 logo has served us well, but just as the world has changed significantly over the last decade, so too has the way people consume their news.
No longer is local news only watched on tv. Digital products including mobile and online now often serve as either the primary or complementary choice for accessing news and information. In fact, a survey released March 1st by the Pew Research Center uncovered these two fascinating facts: 1) The internet has surpassed newspapers and radio in popularity as a news platform on a typical day and now ranks just behind TV, 2) 33% of cell phone owners now access news on their cell phones.
If that's the case, then the "Channel" element in the News Channel 8 logo no longer effectively represents everything we stand for. Over the past decade, WTNH has been a leader in bringing you the best local news coverage online at wtnh.com and more recently on the go to your mobile device. We’re now even on Twitter and Facebook, as well on your computer desktop through our new iPulse “widget”.
So, now is the time for a new logo that more clearly identifies our news, showcases the best places you can access our coverage, and represents our commitment to the bold, hard-hitting, "no bull" news coverage that you'll get no matter where you are.
We hope you like it as much as we do.
What A Season!
If you are a snowlover, and you live in Central or Northern Connecticut, you have to be a bit unhappy... It seems that Connecticut was in a void as it relates to winter cold and snow. For the three months of Dec. Jan. Feb., Bradley reported 3 inches of snow below normal and temperatures about 2-3 degrees warmer that normal.
Yet along the shoreline and points south, the picture dramatically changed. Bridgeport picked up about 17-18 inches more snow than normal, and the three-month temperature was just a shade less than 1 degree below normal. And of course, point south even had more snow.....Philadelphia, Baltimore, Wahington picked up record snowfalls of around 80 inches. What a mixed up year!
Technically, Connecticut's weather was close to "normal," but tell that to the folks living in Greenwich.
A lot of people are blaming the El Nino Oscillation which brought warmer than normal ocean temperatures to the eastern Pacific. Storms formed in abundance and moved through the Southeast. But equally important was a blocking pattern in the North Atlantic which forced cold air to move far to the south. The cold, dense air blocked the northward motion of the storms and forced them out to sea. Southern Connecticut seemed to be on the border zone. The cold circulation was part of the North Atlantic Oscillation(NAO) which was in its cold, negative phase.
It will be a winter to remember.
Video Blog: UConn's super hoopsters!
In case you missed it, the UConn women's basketball team is about to make history again. As great as the team is, I still think the national media isn't paying enough attention to their skills.
Songs for a snowy day
It started as a quip from Chris and Kristen on Good Morning Connecticut Friday about songs that remind you of the weather. I posted an item on our Good Morning Connecticut Facebook page and on Twitter asking "What song or song title fits today? It sure isn't Heatwave by Martha and the Vandellas."
We've got some great responses so far:
"Cold As Ice" by Foreigner - Mary Trupp MacLeod
Ain't No Sunshine - Bill Withers - Kim Soucy Engle
Enough Is Enough by Donna Summer - Tammy Eustis
Cat Stevens' "Into White" - @jhcovington
"Baby, It's Cold Outside" - @JeffTheRN
C'mon -- I know there are more out there. What are we missing?
When it's not good being the Prince
He's known to the Japanese people as 'the prince', but on Wednesday afternoon Akio Toyoda was a long way from sitting on any royal throne, symbolically or otherwise.
'Viewing' Nadya!
I guess Nadya Suleman is going to get a little more than her fifteen minutes of fame after all. Now that I think about it, she's already had a heck of a lot more than that already.
Tiger's next tale
I know this much about Tiger Woods, despite his long layoff from the game, he's still probably the best golfer in the world and I doubt he'll be in the running for 2010 Husband of the Year.